The organisation aims to facilitate social development through sustainable and basic programmes/projects and events aimed towards simple achievable goals that make a tangible and lasting difference. All events and programmes are planned with the following aims:
Improvement of communication within and between communities by developing performance capacity within communities.
The creation and development of innovative ways to communicate with youth while creating opportunities for youth to express and address themselves in a positive and uplifting ways to address their fears and concerns.
Creating healthy and positive artistic trends for South African youth that offers viable alternatives and encourages social consciousness, reproductive health competence and opportunity.
Encouraging and promoting empathy and volunteerism in society.
PPP is geared towards the re-establishment and cementing of the family unit & the revival of the unique culture and artistic flair inherent in our communities to help bring about a socially accepted environment conducive to love, education, learnership, collaboration, interaction and ultimately Ubuntu.
The idea for Party with a Purpose Productions came about in November 2003, after Chad Abrahams had a life changing experience. He invited his friends and guests to a house party and asked them to bring a toy instead of a ‘bottle’ or ‘six pack’.
My bedroom was designated as performance space - and a dance area in my housemate’s room. Live performances and four dj’s 4 were organised to keep everyone on their toes.
To my horror and surprise almost 300 people attended - and to my delight more than 500 toys were collected!
The next week I received numerous emails and calls to say what a great time everyone had - and how good they felt going home, knowing that they did a good deed for someone else.
I soon realised that there is a need in my generation: they want to give back and do good for society, but don’t exactly know how. The idea for social awareness parties was born.”
Party with a Purpose Productions was formed by a group of like-minded artists who realised the benefit of a more structured organisation. With no experience in the NGO/PBO sector, we soon saw ourselves achieving success with very little, and sometimes no resources.
The support of local Cape Town artists was, and still is, instrumental in shaping and growing the organisation to its current level of involvement in the community. We have been blessed to work alongside like-minded individuals and celebrities who contribute time, talents and creativity on all levels to make a difference.
Chad says that everyone, all volunteers and members have grown personally from their experiences – in spite of many sacrifices in the form of late nights and stressful situations. With our projects we have made a positive impact in communities riddled with drug abuse, poverty and many other socio economic problems.
It is a team that Chad applauds and honours with respect because of their wholehearted dedication by volunteering time, creativity and skills on a payment understanding. Due to donor fatigue and the recent global recession the organisation has been unable to secure funding for day-to-day office and running costs - and continues to operate as a home based organisation with meetings, many laptops and several cups of tea and coffee.